Public Relations. Definitely not the career I dreamed of when I was little – on May 03 this year, I completed four years of being in this profession.
What is it I do? I manage reputations for brands.
As a Public Relations professional, my job entails maintaining a favorable public image of an organisation, a person or brands or all of these together. I was very lucky to be recruited by the now reining czars in the PR world – an independently owned firm by the name of Edelman.
For almost three years, I had the prized opportunity to be a part of exclusive events and represent the best of global brands, as their communications liaison from Gurgaon, India. To cite a few examples of the extremely exciting work that I did on behalf of the company:
* An in-depth project for the bgc3 and organised the press conference for The Bill & Melinda Gates’ and Warren Buffett’s visit to India
* Represented Jaypee Group, in an exhilarating week of the first ever Indian Grand Prix held in Greater Noida
* Managed media and other stakeholders forFDCI through the Wills Lifestyle India Fashion Week (For three editions)
And officially represented international brands such as CNN International, Al Jazeera English and British Airways among several others. For details, feel free to browse here.
I believe the communications industry makes for one of the most dynamic places to work, and I cannot even begin what an enriching experience it was to work with so many different people – across geographies with varying interests and expertise. Every new project made for bountiful learning opportunities.
In my current role at Zeenah PR, I do pretty much similar things, just that the audiences are different – and the market is still in its nascent stages – hence the communication strategies are at a different level altogether.
But what I treasure most in what I do is the opportunity to create, to meet (a few) talented and driven people, to be innovative and to never ever have a schedule. Every morning when I come to work, its a different day – with different things to do, and that’s something I’d give anything to keep.