February 15, 2014

Go further, to get closer

I don’t usually indulge in blogging competitions and especially the sponsored sorts.  But this one is different. A combination of two passions – one a brand I loved, having worked with them in the past, and the other being the obvious – travel.  To understand BA’s new India campaign, you’ll have to watch this advert first: I had read somewhere that you never know a person until you travel with them. Or watch them use a computer/device with slow Internet. And I believe both these statements to be true. In the everyday rut that that life becomes, nothing is more important than breaking away once in a while. While I…