June 29, 2015

Wish तो बस एक शुरूआत है…

I’ve always had it in for emotional advertising; so much that I still have a folder tucked away in my hard disk that contain the few that pulled on heartstrings.  During the MBA, and through my personal reading, I realised that this was a deliberate strategy by brands into making us associate with them through the emotional connect. Lately, my favourite digital media specialist wrote about this societal dimension of brand building on his blog and I was made to think of Flipkart’s most recent #AbHarWishHogiPoori campaign. I am already a Flipkart user, and even a brand ambassador of sorts, but for me, this had nothing to do with e-commerce….

August 28, 2012

Time Of Our Lives

To think of it, seems like only yesterday that I walked into the office of a rather unknown firm – a R & PM Edelman. I had never heard of them, not before I had begun organising internships for my public relations batch at college. By the end of the college year, in a whirl, I had interviewed with them, got selected and chose Gurgaon as a desired geography. Although most of the ‘why’ behind Delhi NCR is now blurry, I do clearly remember day one at Edelman. A neatly tucked office, with not more than 20 people. The six of us who had been recruited from SIMC were seated on…

May 3, 2012

Two Years Since

And it seems like just the other day when I was on the flight from Muscat to Gurgaon. A city which I had heard only evil things about – so near the big bad Delhi (as most Bengalis perceive and teach their children), where everything is ‘unsafe’, extremely expensive, impersonal and positively scary. Just the other day that I was looking for paying-guest rooms and people to stay with in this new city. Just the other day that I was meekly walking through the doors of a company called Edelman India. Today marks two years to that day. What an extraordinary journey it has been. I have learned much – in the business…

April 6, 2012

What If…

The mush movies have often been my bane. Everything is so dreamy about them, that they feel surreal. There are a few, however that have a few thoughts, moments, words that stay with me. Such was the story of ‘What If’ Regrets have always scared me. The thought of not being able to muster the courage to say or do something at the opportune moment and spend eons thinking about it, in retrospect. This post is in memory of the Hollywood flick, Letters To Juliet. The story was beautiful, lacked cinematic excellence but it touched my heart. Especially a letter that the protagonist writes, and I quote: “‘What’ and ‘if’…

August 30, 2011

That Feeling

Living in the oblivion that I have, for the past goodness knows how many years, its almost like I have stopped feeling. There are moments when I laugh, others when I find myself melancholy. Some moments just pass by – without creating much of an impact. Nothing seems to have touched my heart for a long long time. This trip home was meant to be special. I had intended it to be. I would get quality time with Baba with the oncoming Eid holidays and I would see Dada. Having being a single child, I have seen the pros and cons of being, well, single. My ideal sibling in my…

July 27, 2011

Paint it Red and Blue

Ritesh Sidhwani and Farhan Akhtar have, for quite a while been making movies which appeal to audiences with absolutely ordinary, even mundane lives to break free; they have been screaming out ‘One life, live it to the fullest’. Be it the original college boys in ‘Dil Chahta Hai’, or the superbly inspiring Hrithik Roshan story in ‘Lakshya’, the musical muses in ‘Rock On!’, to the most recent of bromances in theatres now – there is a strong message embedded in the gentle storytelling, an enviable camaraderie and the most breathtaking of locations which make them must watches and definitive DVD purchases! From the time the movie began, I began to…

July 4, 2011

Time of My Life

It never rains when you want it to. Life is unpredictable, as are the people who form it. That seems to my biggest problem with it. Why cannot we stay still for a while, why cannot things that have taken months and years to perfect, not rest a little for a moment – just so that one can admire the effort put into creating them. The older and the wiser tell me that this is the way of the world, that this is what is meant to be, this is what is necessary for the circle of the life to go on. My profound thoughts deeply triggered by the number…

May 24, 2011

Cowardice

I fear I am becoming faint-hearted. I find myself becoming increasingly affected by my surroundings, to the effect that I no longer feel happy. I am forced to drag myself around unwillingly, to work, around people, other places every single day. Change has always been something I have been terrified of. It scares me to even imagine uprooting myself from the current proximity, letting go of the few who I truly care for, thinking that I would never have this again. In this process, I am suffocating myself. I am binding myself to an environment which no longer holds anything positive for me – there is no trust, no laughter,…

May 9, 2011

Stupid

I am in all honesty, one of the most stupid people who exist on planet earth. I believe in people and trust them to levels wherein they can hurt me deeply.I refuse to lose hope, until all energy is drained out of me.I refuse to confront, and it is understood as I am incapable of a retort.I cannot ‘draw a line’ between frienship and professionalismNot matter how much I try, I cannot talk less.I am always open to be taken advantage of, time and again without any learnings. If I could only wake up one morning, strong and brave and unaffected by the trivia called people who I have given…