February 13, 2017

About a Story…

Over eight months ago, I enrolled myself in school and moved to ‘Murica. Much has happened in the United States since – more on that later – but one of the things I was most excited about, was getting back to academics. Among many experiences that made coming here worth it was a class I took last Fall. Titled ‘Branding through Motion Picture’ and taught by a three-time Emmy nominated write-producer-director – it was the most brilliant class I have ever been in.  After spending six years working in public relations firms, writing up “strategic communication campaigns” – I came to realise how we skim over the basics, while trying…